Hyper Production Score
By 2067, the consumption of dairy per capita is expected to increase from 87 kilograms per person to 119. The industry is under pressure to provide ever-increasing output for the minimum of means. In this project, I examine hypersurveillance in dairy farming. With the newest technologies, cattle are constantly monitored and tracked in order to increase maximum production—from facial recognition, to the monitoring of their chewing, and the scoring of their bodies. As a result of unsustainable agriculture policy of the EU that incentivises the overproduction of milk, we end up with “milk lakes” and increased demand from export countries.