P R O B L E M
Young people between the ages of 18 - 24 have the highest cases of STIs due to the lack of condom use. How can we make carrying a condom as much of a habit as packing our keys before we leave the house?
I N S I G H T
Woman within the age group fear the stigma of being perceived as promiscuous or 'too easy' which is why they refrain from carrying their own condoms.
O U T C O M E
A social media led campaign that encourages women to have confidence and take ownership of their sexual encounters as a given right
Durex will be offering 50% off their main range of condoms via a unique discount code. This can be redeem in-store or online.
All touchpoints lead to the microsite from which they are encouraged to purchase online or instore. By signing up via email, they are added to the mailing list as another point of engagement.
The microsite (a.k.a campaign hub) explains the campaign's mission and what Durex is doing to achieve it. The customer will be directed to this page to sign up in order to get their unique discount code
