• Matt Richardson

Following a successful pitch at Cedar, I began working both in-flight magazines for Spain’s national airline, Iberia. Ronda, the airline’s flagship monthly title is distributed in all cabins on all flights, and has Chinese and Japanese language versions published quarterly. The aim of this title is to inspire travel through both a longer form destination focus piece across 20 pages, and several shorter features, with all content newly commissioned. On top of this I also worked on Excelente, the airline’s premium cabin magazine commissioning shoots and licensing high-end photographic series direct from photographers.