IBM wanted OgilvyOne and TVF DIGITAL to ‘do for tennis what Watson can do for business’ with the aim of demonstrating Watson, IBM’s AI platform, in action; the challenge was to uncover new tennis insight that was both engaging and interactive. We were tasked with shooting a super slomo campaign, a stills campaign for digital and print and a Behind the Scenes documentary.
Winner - Gold & Silver DMA'S for best Technology campaign. Number 1 technology campaign of 2017 in Campaign Magazine
Companies
Ogilvy
- Advertising
TVF Digital
- Publishing