IDENTIFLY

Identifly is a self-directed project that was completed towards the end of my second year of University. I was fortunate enough to be able to develop this project with support from the RSPB's Community Engagement Team, with whom I communicated regularly to receive invaluable advice, feedback, information, and resources in relation to the subject area. When deciding on a topic for my self-directed unit, I knew that I wanted to work on a project which incorporated my love for nature and my passion for protecting our wild species. After researching birdwatching as a potential area of focus, I decided that I would utilise this project as an opportunity to challenge the stereotypical assumption which surrounds the hobby, and associates it with being an activity which is exclusively for the older male generation, by encouraging a younger, and a more diverse demographic to get outside in nature and partake in spotting the wonderful birds we have in the UK. The pocket bird identifer book includes 17 frequently sighted British birds, alongside a fact file for each species which contains details of each bird's appearance, habitat, and song/call, as well as the position in which each bird placed within the results of the 2022 RSPB Big Garden Birdwatch survey. The accompanying social media content makes use of playful typography, a bright colour palette, and interactive elements e.g. a 'Guess The Bird' game, which promote birdwatching and conservation in an informal and an engaging manner, and provide a refreshing approach to educational nature-based graphics.