Identity and Packaging Design Concept for PY-OO Skincare

Brand Identity and packaging design for a concept minimal skincare brand that focuses on the basics. By creating a numbering system for the packaging, we helped to a) illustrate the skincare steps so you know what product to use next and b) create a system where subsequent addition to the range can be easily labelled and designed. The overall identity is designed to focus on the important details and to boldly stand out among the plethora of skincare products.