After several rounds of exploration and testing, we came back to the initial idea the founder had developed for the first logo. The use of brackets, punctuation marks widely used in programming to denote and organize information.
It conveyed the what, technology, but it was missing the why and the how. To elevate the human focus and responsibility behind the company's mission we've created a bespoke rounded version of a condensed typeface. We also designed a set of customised expressive brackets to act as framing and containing devices for materials.