IFFTI Conference Identity

Live Brief with Nottingham Trent University & The International Foundation of Fashion and Textiles Institution (IFFTI). A collaborative project to create a flexible and dynamic visual identity for the ‘Fashion Reimagained’ IFFTI conference 2022, held at Nottingham Trent University. The insight - That fashion is growing into something much more. A system within a circular economy built on natural growth. Where people and processes are at the heart of everything we do. The solution - We created a dynamic grid that could be flipped and change in scale depending on its use. Partnered with a scalable mark that can sit within the grid or break it. 'A global network of International Fashion and Textile Institutes, we provide a meaningful voice, representing a diverse range of Institutions from across the world (currently 61 institutions from 28 countries), offering an opportunity to share knowledge and intercultural understanding to inform, develop, shape, and direct the fashion and textile curricula and research agenda.' - IFFTI.org A winning project! Our idea is being turned into the identity for IFFTI X NTU 2022.