IKEA – Digital Content

Client: IKEA Digital content for IKEA's inspiration web pages that show home ideas to customers while highlighting products. The content increased brand interaction and uplifted the website to 4 million unique visitors a month. Live work: Ikea.com/gb/en/ideas/

Due to the nature of fast-interactions on social media, I ensured the customers understood the idea in under 3 seconds. The best solution was a scrollable set of 3 images (below) showing the ‘how-to’ of the idea.