Imagine You Could

Imagine You Could is an awareness campaign encouraging people to follow their hearts and their dreams. I wanted to created a campaign that could be seen by anyone, at any stage in life and give them the courage to take a leap. Aimed at final year students applying to college, I wanted to encourage them to do what their heart desired. By using real life examples of careers that could be taught through available design courses, I created an alternative university program focusing on creative careers. With the help of a bold colour scheme and instagram worthy GIFs and imagery, I created a visual language that would not only stop an individual mid-scroll but would implore you to investigate further. The poster and sticker campaign fulfils a wider goal of encouraging all people who come in contact with the ‘IMAGINE YOU COULD’ slogan to take the chance, to give them the extra push they need in any aspect of their lives. The stickers also serve as a continual reminder to Imagine You Could, even after college.