Client Objectives
"To help push the campaign in the nearby village and help market how we’ve moved up in the local area. When this outdoor advertising campaign was brought to me and looking at Clear Channel’s advertising locations and the type of customer that we target, it was very attractive.”
The Campaign
“It was very impressive that we had phone box posters outside our competitors with our brand showing people the way to our branch from their locations and various other locations in the immediate area. I was very impressed with the level of thought that went in behind every single decision which is part of the reason I was most attracted to it. Clear Channel were able to tell me more about the specific people seeing the advertising panels. We decided to advertise in some of the more prestigious drinking areas around here; we were going for a bit more of a ‘yuppie’ demographic audience.”
The Results
“We got a revival of the brand“.
“We managed to make the money back in the first quarter of the campaign so this part of the campaign is essentially a bonus.”
Companies
Clear Channel
- Advertising