Informed

As Head of Creators at informed, I was in charge with building an inspiring community of global opinion leaders and experts, who would curate the best reads from informed’s top global publishers to help readers cut through today's media noise. The Creators represented a unique selling point for the subscriber-based news aggregator platform, and played a crucial part of informed's GTM and growth strategies. With a runway of six months, I built a creator outreach and acquisitions team, streamlined the complex cross-departmental operations, and activated100 creators just in time for the platform's launch in November 2022. Following an in-depth market and audience research, the Creators were renamed as Informed Experts. Once the Experts would select individual articles or curate topic-specific reading lists, they would be supplied with brand specific creative assets and tracked URLs, that they would share on their own social channels.