Instinct; Trust Your Instinct

My final major project (FMP) is an ‘Eating Disorder Awareness Campaign’. The problem, the creation of this campaign is aiming to solve, is to ultimately bring awareness of eating disorders to the wider public and educate individuals of the potential signs, and then what next steps to take. If they see someone showing any such signs they hopefully will know how to approach the situation and trigger an open dialogue on such matters, slowing down and later stopping the eating disorder. The earlier an eating disorder is addressed the easier it is to recover. The primary audience being parents, being targeted by all deliverables; direct mail, posters, and website and the secondary audience being adolescent