INTRO COLLECTION
Shers Studios is the essence of my vision as a designer. I aim to build an everchanging yet recognizable identity that would reflect my values and vision. I enjoy experimenting, trying, succeeding and failing so much I could never leave it aside, I seek to infuse the brand’s identity with this pulsating energy by introducing new materials, shapes, and techniques gradually, treating it almost like a living being that needs to learn, try and explore. The collection is genderless as well as seasonless and serves as the foundation for Shers Studios. I specifically chose latex as the primary material because it boldly mimics water, the very essence of human beings. It embodies the fluidity, power and sensitivity that I want my brand to represent. I love to experiment with materials and want to gradually introduce new components to my brand’s identity, allowing viewers and wearers to thoughtfully immerse themselves in the concept. This being the first lookbook released under the Shers Studio name, I aimed to enhance the symbolism while keeping the look raw and intuitive. At times, I find myself confused about how my work became so digitised, as I still vividly remember the days of working with huge chunks of pattern paper and endless stitching. However, I am now actively using Clo3d, Nomad and Procreate to design and sample, especially when space and budget are tight. Yet, regardless of the digital renaissance, the making process is still very much physical. Each piece is born from an almost meditative process, which takes time and skill. I carefully collect and sort all waste generated during production for future drops of one-of-a-kind pieces. My practice focuses on experimenting with materials and shapes and exploring how they affect our emotions and sensations. I draw inspiration from women, space (or the lack of it), and the juxtaposition of the Stone and Digital Ages. Endless love and gratitude to the dream team who made this shoot happen: Production: @angelxvelluto HMUA & Photography: @chudesasha Model: @katerina.samar Light & Photo Assistant: @cordelia.o