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Iona Brown

Iona Brown, a London-based jewellery designer, approached me to develop a visual identity for her expanding line.

Iona's aesthetic is reflected in her jewellery designs; she uses distinctly minimalist lines, shapes and materials, which in turn informed the visual identity of the brand.

The logotype, a customised version of GT Sectra Display, was designed to reflect the duel weight of Iona's pieces, which often run from thick to thin. This was foiled onto duplexed Colourplan business cards, various packaging and a lookbook.

The result is a strikingly simple identity for a jewellery brand with a strikingly simple aesthetic.

GT Sectra Display
GT Walsheim

Colourplan Dark Grey
Colourplan Light Grey

Featured in:
Grillitype Blog


Sam Flaherty

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  • Graphic Design & Art Direction

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