Is the new Coke campaign woke enough?

Thanks for all your comments and support for the advertising podcast. To hear the latest episode just search "Wax Lyrical" on Apple Podcasts/iTunes (And here's a link https://podcasts.apple.com/gb/podcast/is-coca-colas-new-positioning-relevant-to-todays-modern/id1441342885?i=1000466415319 Former Coca Cola Exec Guy Duncan gives us his thoughts on Coke's new positioning and he shares some fascinating stories from the brand's 70 years of TV advertising including the making of the iconic "I'd like to buy the world a Coke". Plus new campaigns we like from Think! British Heart Foundation and Teva. Please let us know what you think and leave comments and reviews on iTunes. The podcast is also available on Spotify: https://open.spotify.com/episode/5zsusuleLJf3qQW3VpWvy5 And Deezer THANKS FOR LISTENING! X


Project Tags

Companies

  • Wieden+Kennedy

    Wieden+Kennedy

    • Advertising
  • VMLY&R

    VMLY&R

    • Publishing
  • MullenLowe Group UK

    MullenLowe Group UK

    • Advertising
  • V

    VCCP Kin

    • British Heart Foundation

      British Heart Foundation

      • Charity
    • C

      Coca Cola European Partners

      • T

        TEVA

        • T

          Think!

          Skills

          Inspired by this project? Showcase projects you’ve worked on and inspire other people.

          Like what you see? Be the first to leave a comment for Mark!

          Add comment
          Co-founder & Planning Partner, Wax/On, Chair of Outvertising