Fashion brand Accessorize partnered up with Island Records for their exclusive festival Island Life hosted on Osea Island. To celebrate the partnership, Accessorize invited influencers Tasha Green and Lina Mar to not only enjoy the festivities but to also show off the latest must haves for the upcoming festival season. Additionally Accessorize also decked out the pool with some fun kitsch inflatables including the ever coveted rose gold flamingo and rainbow unicorn floats, all of which were big hits with the Island Life attendees.
The Accessorize summer campaign #InTheMoment partnered well with Island Life and gave Accessorize the opportunity to be a part of many one off moments including; biking around Osea Island, Sean Paul playing tennis, and exclusive performances from a wide range of Island Record artists. Additional to the opportunity to have access to such an exclusive event, Accessorize collaborated with upcoming Norwegian singer Sigrid, styling her with amazing pieces for her performance and finding out her favourite moments of the day for the Accessorize blog.
From the day, Accessorize were able to create an amazing piece of content, a 1 min video featuring an overview of the day. The video which sits on Accessorizes YouTube channel has since reached over 138,000 views and really captures Accessorize and Island Life #InTheMoment.
Project Tags
Companies
Universal Music UK
- Music