ISTD 2020 - ActionReaction

  • Callum Laird

ActionReaction is a publication that explores the use of nuclear power as a viable alternative to fossil fuels. Nuclear power is a controversial subject that has a rich visual style already, the publication takes this in to consideration. Paying homage to the already vibrant style of nuclear energy, ActionReaction brings these colours in to a contemporary setting, with specific styles of imagery, graphic devices and strong underlying grid structure. ActionReaction was awarded a pass by the International Society of Typographic Designers, welcoming me as a new member.