It's A Sin

In the lead up to the premiere of ‘It’s a Sin’ on Channel 4, we took viewers on a nostalgic trip back to the 80’s. Throughout the day, we aired vintage Channel 4 idents and menu boards; and created a trailer for the show inspired by all those classic 80s movies tropes. From the 4:3 ratio to the original Channel 4 end boards, every detail evoked the era whilst capturing the joyful spirit at the heart of this untold story of the AIDS crisis.