The Process: As with any creative it was a very organic process. Once we had our idea/script, we approached Dougal Wilson at Blink to pitch a creative treatment. He was the perfect person for the job given his level of experience directing ads and music promos. He’s also a thoroughly lovely man with a brilliant creative brain, which made the process so enjoyable. We spent many late evenings huddled around a big round table at Blink, pushing and developing the script until we had something we thought was pretty special.
We found the music track through Abi Leland. Once we had the track the scenes really began to come alive, as the lyrics were so powerful.
The Sammy Davis Junior track, YES I CAN, was re-recorded using only disabled musicians, at Abbey Road in studio 2.