It's Nice That x Adobe Creative Skills Report

  • Josephine New
  • Phoebe West
  • Mateusz Koszynski
  • Ana Gombaud-Saintonge
  • Ali Hanson
  • Simon Smith

Surveying creatives from over 60 of the most respected agencies, brands and studios across Europe, The Creative Skills Report, produced by It’s Nice That in partnership with Adobe Enterprise, is a reflection of the skills, needs and opinions of our industry. Informed by interviews with leaders from agencies such as Pentagram, TwoPoints.Net and Mother London as well as brands including IKEA, Depop and Ace & Tate, the report aimed to shine a light on the key concerns of creative decision-makers today. In a series of articles published on It's Nice That, we expanded on the emerging themes we discovered in the report.