ITV2 X CALM

I worked alongside CALM to create the first of many promos in this year’s campaign. We show the importance of doing whatever you want to do, if you’re feeling down, because being wholesome doesn’t always mean it has to be healthy! In a world where social media narrates a certain way to live our lives, I decided to switch the narrative. Meditation, yoga and walking bare foot through dewy grass all have their place - but sometimes something a bit more straight forward is what we need to feel better when we’re down. Sometimes our minds are too full for mindfulness. Creative: Me Director: Alex Dickinson Editor: Lucy Miller ECD: Tony Pipes Campaign Manager: Sarah Campbell Producer: Jon Hinton