Redesigning the digital presence of an established brand
James Hare is Britains oldest fine silk manufacturers, spanning over 150 years of service to fashion and interior designers across the world. With an old website that had been there for a long time, a new modern approach was needed to build a new site worthy of the brand.
The website was started from scratch following thorough research into the market sector and target audience. New features were added, including a full user account section, feature collection pages, a curated inspiration section and the ability to find out all products used in the lifestyle photography.