Jawbone Stand at Selfridges

  • sofia Risler
Planning, design, production/installation management of the temporary stand for the summer. Production follow-up and installation.
Promoting the new colour array of the popular UP® activity trackers, the stand had an dynamic light display, magnetic "floating effect" displays
with interactive screens, and shelving and safe storage area. This installation was the 1# performing door globally for Jawbone.
Over the 12 weeks it was live in the Summer 2014 product sell through increased +200.

3D renders done by Alex Smith of AS3D. Photo courtesy of Genix Imaging Ltd.