Jawbone Stand at Selfridges

  • sofia Risler
Planning, design, production/installation management of the temporary stand for the summer. Production follow-up and installation.
Promoting the new colour array of the popular UP® activity trackers, the stand had an dynamic light display, magnetic "floating effect" displays
with interactive screens, and shelving and safe storage area. This installation was the 1# performing door globally for Jawbone.
Over the 12 weeks it was live in the Summer 2014 product sell through increased +200.

3D renders done by Alex Smith of AS3D. Photo courtesy of Genix Imaging Ltd.
Jawbone Stand at Selfridges by sofia Risler
Jawbone Stand at Selfridges by sofia Risler
Jawbone Stand at Selfridges by sofia Risler
Jawbone Stand at Selfridges by sofia Risler

sofia Risler
Creative Team Lead