JIMMY CHOO

  • Louise Gadd
  • Alexandra Nerkararyan
I currently have the honour of working at Jimmy Choo's global head quarters in London as a Graphic Design Intern.

I have worked on various print and digital projects for the company and have had an active influence on creatives such as press day invitations and greetings cards. Working closely with the marketing, press and online departments, I have had the opportunity to create fun but luxurious designs for global distribution.

SS16 Milan Press Day invitation

One of my first projects at Jimmy Choo. With a concept based on LA's concrete and palm-laden streets we used laser cut elements to create depth and interaction. This project has been featured in wallpaper magazine's SS16 invitation round-up.

Chinese New Year Red Pockets

As part of the Chinese New Year celebrations in 2016, I was given the task of coming up with a concept and design for red pockets we would be gifting to the asian market. I focused on using calligraphic foiled brush strokes (featured in the SS16 Collection) to create an element of luxury as well as relating to Chinese calligraphy.