K Swiss Klass Of 2018 Project

This project was directed by RICH London PR agency for K Swiss who were re-launching in the UK. The magazine featured London based creatives - illustrators, graphic designers, photographers, fashion brands who each created their own interpretation of what sneaker culture meant to them. The projects were each printed in a K SWISS KLASS OF 2018 magazine that were sent out as PR press releases across the UK. For my part of the project, I chose to focus on female friendship by creating a series of 4 illustrations based on the K Swiss 2018 lookbook, basing my illustrations on the brand photography and using the two female characters to create my own version of the lookbook. I wanted to portray two friends sharing their love of urban street fashion and posing together in the clothing.