Kaiso Shake
Kaiso Shake is a seaweed milkshake brand designed for millennials. The aim was to get millennials to incorporate, the superfood, seaweed into their daily diets.
Using bold colours and characters, it would stand out compared to other brands. There is a sense of playfulness to the brand, but sensibility to convey to an older audience.
The other touchpoints use this playfulness to create a conversation with the users and attract them to trying the drink.
As another touchpoint, a pop-up event would help with the promotion of the drink.
This would be done with the non-profit organisation ‘Project Zero’. This organisation works with scientists, business leaders and communities in society to help the oceans. With only 2% of the oceans protected awareness and money needs to be raised to help protect them.
Being a seaweed milkshake and linking heavily to the ocean, this would be a great way to raise awareness and promote both the brand and Project Zero.
With this event all the proceeds will go to Project Zero and this will help with the brands transparency.
The food truck and cups will follow the same branding as Kaisō Shake.