King: Bitesize Brilliance

  • Liam Hill
I was lead Copywriter on the global rebrand for King, the digital games company behind Candy Crush Saga – one of the most loved games of the smartphone era.

Echoing the strategic idea of “Bitesize brilliance” (instantly snackable games that can be completed in minutes) – I developed a new tone of voice for the business based upon Ernest Hemingway’s famous Six Word Stories.