There’s no easy way to quickly try new make-up… or rather, there wasn’t until now. This year the McCann Beauty Team partnered with L’Oréal to design Make Up Genius, the only mobile app that allows you to try hundreds of products instantly. Using the latest technology in augmented reality, the app can apply any L’Oréal product to your eyes, lips and cheeks, including a series of combinations worn by celebrities and beauty icons. So far, upwards of 10 million people have downloaded the app and tried out a colossal 25 million different looks. This ground-breaking app swept the Cannes, winning a total of 9 Lions, and gave L’Oréal an edge amongst its competitors for the company’s innovative approach to reshaping the consumer experience.