L’Oréal Paris

BRIEF_ Pich, Packaging, Illustration Agency . McCann Lisbon Artwork . Ana Catarina Hagatong Location . Lisbon 2014 CONCEPT_ The illustration created symbolizes attitude, confidence, elegance, distinction and a bold look. These are some of the characteristics that are identified in young women today. The marketing strategy for the launch of this new product Elnett Lisíssimo focused on reaching a young audience and heir to the famous “grandmothers” lacquer. KEYVISUAL_ The references and inspirations in focus without updating the iconic image focused on the main trends of hairstyles of the season, dominated by the hair up and also by the feminine beauty of all the women who were part of the history of L'Oréal Paris - as ambassadors and representatives of the international brand.