LACTACYD GIRL

BRIEF Brand Activation, Graphic Design, Copywriting Agency . Upstairs Design Studio Artwork . Ana Catarina Hagatong 3D Design . Tiago Festa Location . Lisbon January, 2019 CONTEXT The year of 2019 marks the evolution of Lactacyd as a leading brand in the market. With the launch of Lactacy Girl, the ritual of intimate hygiene comes to be present in every moment of a woman's life. For the first time, Lactacyd becomes a ritual of the latest generation, in a fun and modern format, for girls from 3 years to puberty.