La Bautique is a pet SPA and boutique located in Bormio (So), a posh resort town in the Italian Alps.
This is one of my latest projects, still in progress.
I was contacted to develop the branding and the overall communication design for the owner, who had a clear idea of the feeling and the style she wanted for her store, which is trendy yet simple, sophisticated without being snob.
Once developed the symbol and the logotype, the development of the image into a yin/yang-like balance of black and white was almost inevitable.