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lastminute.com X Factor sponsorship
Proactive and reactive throughout X Factor for lastminute.com, promoting the partnership throughout the live shows.
Co-ordinating videos with the X Factor finalists in the lastminute.com booth and lounge
Linking weekly themes to lastminute.com destinations, releasing content throughout the shows to target live show viewers
Running competitions throughout the live shows for lastminute.com
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Social Strategy
Social Content
Social Content Strategy
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