Lay's - Messi Messages

Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages. ESPN called it “Undoubtedly impressive”, Fox Sports labelled it “Arresting”, it was picked up by BBC News, and it’s featured in the bestselling ad bible "Hey Whipple, Squeeze This."