Under Armour - Through the Unknown

  • Joe Craig

When COVID-19 hit, it hit high-school athletes particulary hard. Facing canceled seasons and lost scholarship opportunities, they had to navigate through the fog with no idea what lay ahead. This campaign, featuring some of UA’s top prospects and NFL legend Ray Lewis, reminds these athletes that when faced with the unknown, there is only one way to move.

Companies

  • 180 Amsterdam logo

    180 Amsterdam

    • Advertising
  • U

    Under Armour

    Skills