Lego

  • India Pappalardo

The Lego Insiders Club is a space online for children to express themselves through custom avatars and community activities.

Lego by India Pappalardo
To showcase the breadth on offer within the platform, a 3D animation was created that follows the journey of two children finding a chest filled with avatar customisers which, when colliding with the characters, transform then.
Lego by India Pappalardo
Lego by India Pappalardo
Quick humour and pace was a key ingredient in creating a campaign for under 12s.
Lego by India Pappalardo
India Pappalardo
Freelance Creative Director