• Emma De Nege

For several years I have worked with Lele’s on many aspects of their design and branding. Starting 2 years ago with an updated logo alongside discussions and guidance about what the brand wanted to represent, I have continued to create assets such as flyers and advertising, loyalty cards, menus and most recently packaging design for their first packaged product to be launched in a UK Supermarket. LELE’S Vegan Cake Mixes are available to purchase now from Planet organic

Each Cake Mix was designed, artworked and print managed by myself. Using knowledge of FSA guidelines within packaging design I was able to create a pack ready for supermarket shelves.
Each repeat pattern was hand drawn and designed to reflect the nature of the Cake Mix. Lele's focuses on Vegan and Organic ingredients and I wanted that to be reflected in the botanical style patterns on the packaging
Over the years I have created several other assets for LELE's, always coming back to the brand and overall visual identity of the iconic Vegan Cafe