From concept to creation, we researched the history of the race, the build up, the onboard insights and elation of the finish line to take the user there, put them in the cockpit, feel the adrenaline. In gaining exclusive access to an interview with Richard Attwood, we were presented with the opportunity to dive in to the mind of one of the winning drivers and documenting his compelling account.
The theme was 'Time', the relentless and repetitive nature of this unique battle with the elements. That married with numbers behind it’s anniversary and back story. We told it chronologically the event, the drivers, the car, the track, the race, the finish line - a decision that we felt would help relive the race.