Challenge: Is there a second life for the iconic black cab? If it is no longer suitable as a taxi, what could its second life be?
Response: Concepts for new ways to keep black cabs as part of London's identity through tourist attractions
Execution:
- Black cab converted into aquarium at London Sea Life
- Black cab converted into Emirates cable car in Greenwich
- Black cab converted into pod on London Eye
- Black cab parts used to build affordable modular housing