LEYMA: 2020 Vision

Apple asked us to connect with an unsigned artist and create a narrative campaign around their story, for their 'Unsigned Stories' exhibition. We met Leyma, aka Max Hanley, who's a brindie-pop (a mix of brisith, indie hip-hop) artist. During one of our interviews, he said that music makes him see clearly. From that, we created the narrative that music is a tool to see past the clutter. The project lives through a 2-min video narrated by him, as well as through a newspaper takeover that takes the dreadful headlines and transforms them into creatively appealing designs.