Through the clutter
‘Through The Clutter’ is a design fiction that rethinks the role of designers around the issue of consumerism. It reimagines a world where packaging design is banned — designers and companies have now to comply with the rules established in the Universal Packaging Manual, a fictional guidelines book issued by the Government of England.
Before and after of an Oatly carton, according to the guidelines contained in the Universal Packaging Manual.
Part of the identity process involved the creation of a GOV.UK’s replica website, that contained all information for designers. See below: