Through the clutter

  • Lídia Santos

‘Through The Clutter’ is a design fiction that rethinks the role of designers around the issue of consumerism. It reimagines a world where packaging design is banned — designers and companies have now to comply with the rules established in the Universal Packaging Manual, a fictional guidelines book issued by the Government of England.

Through the clutter by Lídia Santos
Before and after of an Oatly carton, according to the guidelines contained in the Universal Packaging Manual.
Through the clutter by Lídia Santos
Through the clutter by Lídia Santos
Part of the identity process involved the creation of a GOV.UK’s replica website, that contained all information for designers. See below:
Through the clutter by Lídia Santos
Lídia Santos
Digital Designer