Lick x Heinz

  • Philip Vincent

A ketchup-colored paint? It might sound like a gimmick, but "tomato red" really is the trend to look out for in 2024 Red HTK 57 is a pigment-rich dark red that perfectly matches the mouth-watering colour of Heinz tomato ketchup. With its dark undertones, this tasty hue is surprisingly versatile and sure to create a statement. Creative was used for brand key visuals, PR, social, ecom, paid ads. www.lick.com/Heinz

Coverage: Campaign.co.uk (Ad of the day) AdAge PR Week Livingetc Homes & Gardens HouseBeautiful The Drum Creative Director: Phil Vincent Head of Content: Ed Conder Photographer: Lewis Rhodes Stylist: Nuala Sharkey Retoucher: Duncan Robinson CMO: Rachel London Brand Manager: Elle Kinsman Head of Social: Amie Caswell Set Build: Stagg Build

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