Lidl Oomph recipes

For the re-launch of Lidl’s Youtube channel, we created a series of fun, easy to follow recipes on a budget. Starring Blue Peter presenter Lindsey Russel. Focusing on Lidl’s quality ingredients, we created animated Oomph words to highlight Lidl’s quality ingredients and fit perfectly with Lidl’s off-kilter personality. This project was created through We Are Social Studios, where I was Art Director and Design lead.