Like Meat - So Good, It's Good

Agency: 72andSunny Amsterdam. Vegan brand Like Meat needed an all new platform for their delicious plant-based products. Our strategy focused on communicating the win-win nature of choosing food that tastes good while doing good. That’s where ‘So Good It’s Good’ was born, promoting Like Meat as the indulgent vegan brand that’s all pleasure and no guilt. We launched the platform with a suite of key images shot by Bon Appetit favourite Alex Lau in New York. Plus, a whole host of headlines and TOV guidelines to make even the most carnivorous of meat eaters drool. Art Directed by Matt Purcell.