Lil-lets

  • Mark Howard

When tampon advertising was all lycra and roller skates, Accantia wanted to pioneer a more honest tone of voice as well as exploit that rarest of things: A USP (Lil-lets were the only tampon to expand widthways and they were lubricated).

Lil-lets by Mark Howard
Lil-lets by Mark Howard
Lil-lets by Mark Howard
Mark Howard
Creative Director / Senior Art Director