Limited Edition

Limited Edition is a clothing line sold within Marks and Spencer, geared towards a younger, more stylish audience. I created a proposal for Marks and Spencer to rebrand and relaunch their Limited Edition range, with a fresh focus on capturing the sense of empowerment that women feel wearing Limited Editions clothing, whilst also celebrating diversity in women’s body shapes. Part of the proposal suggested opening pop-up boutique stores across the UK, each collaborating with a local artist or designer using their style to reinterpret Limited Edition’s core aesthetic - resulting in a different identity and personality for each store. This project was exhibited at Edinburgh College of Art Degree Show 2017.