Look Up – Pop-up Fundraiser Web Design & Development
Look Up is a pop-up record and bookshop curated by Gilles Peterson. They reached out to us in 2018 to help them create a buzz around their event online. Knowing all money raised would be donated to Safaplace, a mental health charity founded by Stoke Newington School, we just had to be involved!
Building an essential marketing platform
With just a logo to kick-start things, we swiftly brought the brand to digital life with a simple and clean website. We emphasised the positive relationship between the arts and mental health by adding a fun twist with
pops of bright cheerful colours.
Our main focus was to drive people to the event itself – so we kept the focus on each act by making them the centre of attention with big imagery and bold text.
The results
Providing Look Up with a vibrant website to promote their exciting events helped drive the pop-up towards the huge success that it was. Live performances included artists such as Aaron Unknown, Goldie and Jordan Rakei.
While creating a community feel, they raised money for a great cause and were featured in The Evening Standard and Time Out London.
‘We just wanted to thank you for all the hard work you put into the Look Up week, which raised much needed funds for our mental health charity. Your website really ensured that people knew about and visited the week’s events - it was amazing.’
Annie, Michael, Rose and Sarah
Safaplace trustees