Looking for Heroes

Visual identity and branding for the storytelling brand, Looking for Heroes.

Looking for Heroes is a project that began on Instagram as the founder, Alex Pawlowska, began sharing the stories of intriguing people that she came across on her daily travels. These people would become her heroes.

Both the logo and colour palette reflect the brands personality and the diversity of the heroes captured throughout the project. The four sub identities created highlight the versatility of the logo and can be used to brand both print and digital mediums such as the website, YouTube videos and social media posts.

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Founder & Creative Director