Loop Project

  • Martina Formilli Fendi

For this project, I created a short looping animation to promote Sadlers Well Theatre based in London, presenting SIGMA as my chosen dance company. I had various considerations to make such as: - The sort of dance and the nature of the show they are performing. - Communicating in a way and engage the audience. - Strong feature typography using textual content that persuades the viewer to book a ticket. - Experimenting and understand the impact my design (characteristics of typeface, layout, scale, movement) - Duration of my animation (3 seconds or 3 minutes) - Pacing, sequence, narrative, different states, language and communication