Vinyl graphics on both the window pane and exterior floor bring the concept bursting out of the store and onto Regent’s Street.
Informal LED light grooves within some of the batons give the installation an added emphasis of drama once night falls. Bespoke, expressive mannequins are suspended amongst the flow of the shape to showcase the vibrancy and beauty of frozen dynamic movement.
Neutral tones in grey and white allow the heroes of the piece, the partnership of youthful creative design and innovative high-quality Lululemon product, to take centre stage.